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First drops coming soon

Your favourites.
Proper Famous.

The faces you watch. The tees you keep. Creator collaborations with a vintage feel and a sense of humour.

Independent. UK-based. Made for the fans.

Creator collaborations / Vintage inspiration / Made for the fans
Concept mockup of a black Proper Famous tee with a vintage terrier photo collage.

A different kind of famous

Famous in your house.

Not everyone needs a billboard. Some faces have a place at your dinner table, on your commute, or in the group chat. You know the ones.

We’re giving those people the vintage-tee treatment. Bold portraits, old-school lettering and just the right amount of ridiculous.

Our imaginary studio dog is standing in for now. This is a design concept, not a confirmed collaboration or a tee for sale.

Picture your own version

More than a logo

A proper portrait tee. Built around a face, a personality and the details fans get.

Made together

Creator-approved artwork and a share of sales. A collaboration from the start.

Worth keeping

Limited-edition creator drops, printed to order. Made to wear, gift and keep.

Concept moodboard with Proper Famous lettering, terrier portraits, fabric and burgundy paper.

You know the feeling

Their favourite face.
Your best gift yet.

A running joke. A familiar face. That channel they never shut up about. Some presents just get it.

Hear about the first drops

For the fans

First in the loop.
Good company.

Meet the faces. See the designs. Hear when the first tees land.

For creators

You’re the face.
We’re on the rest.

A fresh take on your merch, without another shop to run. We work with you on a limited-edition portrait tee, then handle the design, storefront, printing and customer support.

Make something with us

You bring

The personality, the final say on the artwork and the launch posts.

We handle

The design, the shop, the orders and the customer questions.

We’re inviting our first creator partners. Fancy being one?

How we work

From first hello
to first drop.

A clear plan. A shared idea. No boxes of stock in your spare room.

  1. Find the idea

    We get to know your channel and find an angle your audience will recognise.

  2. Get it right

    We design with approved photos. You review the artwork and a sample before launch.

  3. Drop it

    We agree the launch, the edition details and your promotion. You share it; we handle the orders.

  4. Share the return

    Your cut, sales reporting and payment schedule are agreed in writing before we go live.

The useful bits

When can I buy a tee?

Not just yet. We’re putting our first collaborations together. Join the list for the faces, designs and release dates as they’re confirmed.

Already got merch?

Good. This is designed to sit alongside it: a one-off portrait tee with a different feel. We’ll check your existing merch agreements together before we commit.

Do I need to buy stock?

No bulk stock purchase. Our model is print on demand: tees are made when customers order. We agree artwork, samples, promotion and payment terms with you before launch.

Got someone in mind?

Tell us who you’d put on a tee and why. We’re all ears. A suggestion isn’t a confirmed collaboration, but it’s a good place to start.

Get in touch

Let’s make
something good.

A creator, a manager, or a very convincing fan? Tell us a little about yourself and what you’ve got in mind.

Everything except your channel link is required.

We’ll use the details you submit to respond to your enquiry. This form does not sign you up for marketing emails.